People want to connect and interact with experiences. If they can’t, then the experience needs to be cheap and convenient. … Continue reading Linear experiences are dead… How to breathe life into them
Those with the most influence are by default busy people. Take a journalist who is constantly on deadline, forced to … Continue reading Well, How Do Influencers Form an Opinion?
Customers formulate their opinions in the same way influencers do. A Yankelovich survey found that 54% of respondents avoid buying … Continue reading Your Customers are the Experts; not the Brand
Influencers including government officials, the street, press, academics and NGOs believe they know better than you… even if you are … Continue reading Hey Experts, Influencers Know More than You
The mass, produced and marketed product is dead. This has caused an identity crisis for most companies as they lose … Continue reading Most companies have an identity crisis.