Tim Heffernan has experience leading and advising governments and Fortune 1000s through all phases of market development, business development, research, government relations, product development, public relations, crisis, marketing and internal communications. Tim has advised governments, corporate affairs, marcoms and market development executives in the areas of healthcare, financial services, retail, entertainment, supply chain, consumer behavior, environment, technology, and enterprise policy.
Prior, Heffernan was head of Regulatory Affairs for Cable & Wireless responsible for overseeing its regulatory strategy and implementation across its business. There, Heffernan created policy driven growth initiatives through public-private partnerships that enabled citizens to connect, interact and transact using information and communication technologies (ICT). He also managed the regulatory approvals across 44 countries for the $3B acquisition of Columbus Networks.
Previously Heffernan was vice president of Government Relations and Emerging Business Opportunities for NCR Corporation. Heffernan was responsible for policy-driven growth initiatives that drove innovation, revenue and aided in reducing NCR’s cost structure. In this position, his team accelerated NCR’s business success by acting as a ‘force multiplier’ on key sales efforts and projects through their relationships with the U.S. Congress, state legislatures, foreign governments, customers, industry associations and influencers. He also sat on NCR’s Innovation Council where his team was responsible for incubating approved council new product ideas.
Previously Heffernan managed corporate and marketing communications for NCR, including external media relations, executive communications, events, multimedia, graphics and digital services, community relations and thought leadership activities.
Prior to joining NCR, Heffernan headed Motorola’s Enterprise Mobility Division’s (formerly Symbol Technologies) Government Relations, Public Affairs Advisor. During his tenure at Motorola, Heffernan served as the company’s privacy and policy expert. He was also sought as an expert by customers, the media and policy makers for issues regarding the Internet of Things (IoT) and RFID technology. Prior to working at Motorola, Heffernan was an account director with KCSA, a public and investor relations agency. At KCSA, he used his corporate communications experience to advise clients on media relations, how to create partnerships to forge new revenue streams and how to navigate financial institutions.
Heffernan began his career at Weber/Shandwick (formerly Shandwick) working across several practice groups that included technology, public affairs, consumer, corporate and investor relations. He also held public relations/marketing research positions at Nexgenix and the NPD Group.
Heffernan, who has received numerous industry awards and was recognized for his efforts by his customers within the U.S. government, has been rewarded with both challenge coins from the Department of Defense and a token of appreciation from The White House.
Heffernan holds a Bachelor of Arts degree in political science from the University of Rhode Island. While there, he received numerous academic awards in the area of political science. He also holds the distinction of becoming one of the first civilian student representatives at the U.S. Naval War College in Newport, Rhode Island.