Apple has yet again changed the way we interact with our devices. The new interfaces created for the iPad Pro, AppleTV and iPhone again tame the complexity between idea and creation.
The iPad Pro Adobe presentation was not about adding a smile to a model, it was about eliminating steps in creation from the designers mind to the screen. The Apple Pencil and how it interacts with the screen adds magic back to the iPad. Even MSFT Word seemed “epic.” Watching the demo I can’t wait to have one of my own and save hours fighting with Word and PPT to do what I want it to do around shapes, colors, tables, etc.
AppleTV eliminated the steps of cross platform viewing that we find ourselves doing in our living rooms. How many times have you logged into Netflix to find a show/movie, then Hulu, then HBO, then iTunes store to see where you can watch it? I know I have quite a few times, and as people cord-cut this will make it easier and intuitive for them.
The MLB app with stats, split screen games and notification is awesome; can’t wait to see it applied to other sports.
Also, the AppleTV has made Kaleidescape functionality affordable to the masses and made the Wii obsolete. Apple has just entered the console gaming market and little have noticed. This is huge.
The iPhone 6s 3D touch, as swiping and pinching did on the original, will forever change how we expect screens to react to when we touch them. Magically…
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theffernan4
Tim Heffernan has experience leading and advising Fortune 500s through all phases of market development, business development, research, government relations, public relations, crisis, branding and internal communications. Tim has advised government, corporate affairs, marcoms and market development executives in the areas of healthcare, financial services, retail, entertainment, supply chain, consumer behavior, environment, technology, and enterprise policy.
Prior to Aperio Consulting, Tim was vice president of Government Relations and Emerging Business Opportunities for NCR Corporation. He was responsible for policy-driven growth initiatives that drove innovation, revenue and aided in reducing NCR's cost structure. He sat on NCR’s Innovation Council where his team incubated approved council ideas and holds two patent-pending technologies. In addition, Tim managed corporate and marketing communications for the company, including external media relations, executive communications, events, multimedia, graphics and digital services, community relations and thought leadership activities.
Prior to joining NCR, Tim headed Motorola’s Enterprise Mobility Division’s (formerly Symbol Technologies) Government Relations, Public Policy and Affairs. Prior to working at Motorola, Tim worked for communication firm KCSA, and began his career at Weber/Shandwick (formerly Shandwick.) He also held public relations/marketing research positions at Nexgenix and the NPD Group.
Heffernan holds a Bachelor of Arts degree in political science from the University of Rhode Island. He has been rewarded with both challenge coins from the Department of Defense and a token of appreciation from The White House. He lives in Brickell, FL.
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Apple has yet again changed the way we interact with our devices. The new interfaces created for the iPad Pro, AppleTV and iPhone again tame the complexity between idea and creation.
