Beyond Fingers and Paint…
Apple at launch will be the best health monitor, handheld gaming, camera and video editing tool ever created… oh and you can check Facebook, Tweet, text and make a phone call too.
The 64 bit processor is a huge deal for the current product and has created another leap forward for smartphones. Apple could have stopped there, let developers create amazing things, but they didn’t and announced the M7 chip as well. The M7 combined with the A7 is the nervous system and brain for the quantified self.
Cool Technology Missed (it’s only a paragraph of boring for non-techies before the fun stuff):
32 bits of information can only access 4 GB of RAM, a 64-bit machine can access 17.2 billion gigabytes of system memory. With 64-bit, each application has access to 8 TB of virtual memory without any special API, instead of 2 GB limit with 32 bit. This becomes an issue as people want to do more tasks on the phone rather than on a desktop like video editing. It also gives a huge advantage for companies moving towards being able to display and control applications in the cloud and security associated with those applications. All of these are RAM hogs that may need what only a 64-bit chip can provide. If you want to learn more about 32 vs 64 bit, Google it… it’s a huge leap forward.
Why it Matters – Quantified Self
The M7 chip is a dedicated health and fitness chip. This will help preserve battery life when using these apps, and will enable a whole new set of peripherals that will perform better on an iPhone than any other device.
Fitness apps are the big data play for individuals allowing us to measure sleep, activity, food, oxygen levels, heartbeat, glucose levels, etc. or lumped all together in the term the quantified self. For perspective on how big this trend is, API calls on fitness apps last Halloween were almost non-existent, by Memorial Day weekend they were over 50 million per day. Just looking just at one peripheral, the Jawbone Up band, it is recording billions of steps and 700k hours of sleep per day.
Why do Americans care? Well because it’s killing them. The leading cause of premature death is cited as behavioral patters per the New England Journal of Medicine. Having a device that Americans on average check 150x per day, is the logical command center for tracking our health. The M7 combined with the A7 is the nervous system and brain for the quantified self.
Why it Matters – Camera and Video Editing
100 hours of video are uploaded every minute from ZERO six years ago (aka before the iPhone,) this will become the easiest, fastest device to do that with. The 5S has two LEDs one white, one amber. It analyzes the lighting in the room, adjusting the color of the flash accordingly. I might actually turn on my iPhone flash. Combined with the auto-focusing feature it will create the best pictures every time. Photographers look out. With Vogue recently shooting an entire fashion shoot with just an iPhone this might make SLRs worry.
What Wall Street Missed – Global Cheap strategy – 5c and Free 4s
With the 5c, and the 4s as the real cheap alternative, Apple is looking to capture the global market. Globally there are roughly 1.5B smartphone users compared to 5B mobile feature phone users. In the US 58% of all phone subscribers have a smartphone (219M) versus only 29% in China (354M).
As of last May, only 15% of global internet traffic was over smartphones. Last June nearly three-quarters of Chinese accessed the internet via a mobile phone, passing those accessing it via a desktop and up from 22% in December of 2007. The US is growing at 28% Y/Y, while China even with the larger base is growing at 31%. The migration of the rest of the world to a mobile world is core to Apple’s strategy and these phones address it.
What Many Media Outlet Got Plain Wrong… aka the corrections:
No NPR the 5c is not “basically the same as a 4s.” It’s more of an upgraded 5 (improved battery life,) the 4s is available for free (with a contract.)
You cannot pre-order the new 5s. It will be available on 9/20. (Which is annoying!!!)